I have been hesitant to talk about the daily deal site boom until now because I felt like there was something missing…well, now I know what it was.
I’ve used a few deal sites myself and gotten some great deals. I used Groupon and snagged a sweet Amazon gift card at half price for a $10 score. I used Living Social to buy a Fandango gift certificate, two tickets for $9 which I used to see Harry Potter 7 Part 2 with my wife, effectively destroying my record of having not been to the movie theater in five years. And I used a Restaurant.com gift certificate to purchase a deal for a local restaurant…which after 9 months, I have yet to use.
What’s missing here?
That Restaurant.com gift card is exactly why I can’t fully stand behind daily deal sites. I followed a few daily deal sites when they first launched and still check them every once in a while, but I had to unsubscribe from them because they were so tempting. Every day I would open my inbox to find a new deal, “Half Price On Dog Toothpaste!” or “Get Your Back Waxed for 40% less!” and that’s when it hit me..do I really need all that junk?
I don’t usually sit on my hands when I need something until someone tells me about a deal. If I need something, I’ll do my own research, find the best deal and buy it. I don’t do research on things I don’t need because that’s just silly and I don’t buy things at the grocery store just because they are on sale, that’s just as silly!
Well ladies and gents, my concerns about daily deal sites have been confirmed. According to this article, a whopping $577 Million dollars worth of daily deals have been unredeemed! That’s almost 22% of the entire daily deal market!
It’s hard to believe that many deals go unredeemed but then again, it’s not hard to understand. You buy a deal thinking you may need such a product or service in the near future and if you buy the deal now, you save a big chunk of change. As time passes you entirely forget about the purchase, you didn’t read the fine print and it expired, or you realize you don’t fancy an all-you-can-eat buffet dinner comprised entirely of cheese even if it was half off. So there you go, deal unredeemed.
So, I’ve unsubscribed from these sites but that doesn’t mean you have to. You may enjoy spending your time and money on things like that and use nearly every deal you buy right? If that’s the case, be my guest but here’s a tip for you if you do happen to purchase a deal you can’t use..
There are services now that help facilitate the reselling of daily deals. No longer are you stuck with a deal you can’t or don’t want to use. You can list these on services like CoupRecoup, SellMyDeal and DealsGoRound to get a portion of your money back and let someone else experience the deal that isn’t right for you, but you purchased anyway 🙂
Have you ever purchased a daily deal you ended up not using?
Image by xrrr br>