For those of you that don’t know, today is free shipping day. Not every merchant on the planet is a part of free shipping day, but most of the ones you shop at are. This means that you can jump onto their webisite and order anything from their inventory, not pay any shipping fees and get your last minute package by Christmas eve.
How it all got started
The short story is that a guy named Luke Knowles concieved free shipping day in 2008 and with a small team originally at freeshipping.org organized and petitioned merchants to get involved and offer free shipping to their customers one day a year.
The response by merchants, media and customers was huge. No one could have anticipated this but over 700 merchants particpated in the free shipping day for 2009. It has now become a tradition and more and more merchants get involved every year. This year, the Free Shipping Day team is shooting for over 1000 participating merchants and more media coverage, publicity and participation.
It’s a great idea!…
Free shipping is a great idea. Personally, I do most of my shopping online and a large factor in what I buy and don’t buy comes down to free shipping. I know it sounds silly that I will pass up on a sale if there is no free shipping but I’d prefer that $5 or $10 dollars goes into purchasing my product and not delivering it.
This day means that those of us that are still doing a bit of last minute Christmas have one last chance to get our shopping done and still get it to our doorstep and under our tree before Christmas while saving a little cash.
…with a catch
Free shipping is awesome but I can’t help but think it is yet another ploy to get us to buy just a little bit more during the holiday season. Some people don’t really need any extra incentive to go overboard during the season but those of us that are cost conscious and try to save and be frugal during the holidays – those of us that are concerned with our future beyond Christmas morning are who this gift of free shipping day is targeted at.
It seemes every year that the holiday season is morphed into more and more of a shopping spree and every year the deals and their dates get extended while they are always sold as a one time deal. Some of my favorite retailers are even getting in on the farce, with one 72 hour lightning sale after another. I’m kind of getting sick of them crying wolf and have yet to see the sales slow down, or at least the promotion for them. I have noticed that while the deal emails keep coming, the prices keep going up higher and higher and retailers are betting on us breaking under the pressure of constant bombardment.
I suggest instead of taking advantage of free shipping day, keep your money where it belongs. Spending your money on your family at home and don’t get caught up in the one time special of free shipping. Buy some hot cocoa, some treats and warm goodies, bake some f resh foods and sit at home with the ones you love.
Will you be taking advantage of free shipping day?
Image by LethaColleen br>